Saturday, September 17, 2011

Missoni Melts Down Target...


You probably know by now that it is SOLD OUT everywhere. The pop-up store in Times Square sold out in 6 hours....the Target website was so overwhelmed, it had a picture of a dog for almost 24 hours...

From the 9/13/11 Chicago Tribune:

The Missoni for Target collection, made up of 400 items with the Italian luxury design house's hallmark zig-zag patterns, was slated to run from Tuesday through Oct. 22 at 1,762 Target stores in the U.S. and online. But buzz in the fashion blogosphere leading up to the opening, stoked by Target's advertising campaign, created what Target officials described as "unprecedented" demand.

Shoppers lined up outside the stores before openings, as many as 100 deep at some stores, and blew through with shopping carts, loading up on everything from Missoni boots to bedding to bikes. Most stores opened at 7 a.m. or 8 a.m., and within an hour much of the merchandise was gone. The website also crashed and was still not fully functional early Tuesday evening.

Joshua Thomas, a spokesman for the Minneapolis-based retailer said, "Many of our stores are sold out or close to sold out of the collection," said Thomas. "We've never seen anything like this before."

There are no plans to restock the shelves beyond what Target stores received for the opening day, he said.

Within hours of Target's Missoni opening on Tuesday, eBay sellers began posting Target's Missoni merchandise online at inflated prices. A chevron zig-zag tote bag, originally $34.99, was listed for more than $100 on eBay, with bids starting at $50.

Target apologized on its Twitter account Tuesday for the difficulties with its website. And throughout the day, showed a picture of Target's mascot dog saying, "Woof! We are suddenly extremely popular. You may not be able to access our site momentarily due to unusually high traffic. Please stay here and we'll try to get you in as soon as we can!"

Target had been working with Italian luxury knitwear design house Missoni for the past year to develop the line of 400 items. The Missoni family viewed the deal as a way to bring one of Italy's best-known luxury brand names to a wider audience.


I GOT LUCKY. My cousin Kim and I went to the Clinton , Iowa Target store after supper on Tuesday (launch day) -- and they had some stuff. I bought the thing I wanted the most -- but you'll have to wait for the picture. Next week, I'm having a Missoni unveiling at my house...

THE NEXT DAY, Mary Mulari called me from the Virginia, Minnesota Target store. They had a surprisingly large selection -- of many things I never got to see in Clinton. Mary walked around the entire store, talking to me on her cellphone, describing the available Missoni items -- and this is the "stash" she bought for second "Missoni" score of the week!!


Really...this is so much fun...

As Lillian would say, "Me Happy!"

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